Tech In Retail: Bring Your Customers The Best Experience

The latest tech can bring customers the best experiences when shopping at your physical retail location. Consider using the following technologies to create positive vibes, from your store sign to the checkout process. Doing so could increase repeat business and get more people talking about your business.

Digital Signage

The store name on the outside of your business may look old and worn, making your shop look outdated. Instead, create a more modern look with a digital sign, whether a light-up version of your current one or a secondary lit-up sign to show store hours or promotions. Neon signage can grab the attention of those passing by and help them remember your business name, potentially increasing the number of people who come through your front door. Becoming better known in the local community can improve the opportunity for business success.

Smart Fitting Rooms

If you have a clothing or shoe store, take the traditional fitting room and elevate it. A smart setup can have interactive mirrors, touchscreens, and even an AI assistant to make the try-on experience a better one. The touchscreen, for example, could help shoppers view product details, and they can see the outfit from every angle using the interactive mirror. They could also request a different size or color of an item they’re trying on by talking to the AI assistant, who communicates with your in-store employees about the item to bring to the changeroom. 

Modern POS Systems

A smart point of sale (POS) system makes it easier and faster for your customers to check out at the register and for your employees to process their transactions. Choose a retail POS system that accepts credit cards, debit cards, and contactless payments, and one that helps your business with back-office solutions for inventory management and more. Doing so helps your customers get the items they want faster at store checkout, which they’re happy about as they can continue with their busy day, and it helps your business be more efficient overall.

In-Store Pickup Tech

Online ordering with the in-store pickup option is becoming increasingly popular, so you don’t want to miss out on implementing it within your business. Those who want the convenience of ordering from home and collecting in-store include busy parents and professionals who don’t want to spend time browsing or waiting for delivery. Be sure to implement automated pickup notifications by email or text to customers and have a specific area of the store for pickup to save the customer time. A great thing about this tech is that you might sell additional accessories when the customer comes to your physical store for their order.

Conclusion: Combining Retail Shop with Tech

You might worry that your retail shop becomes less personal or friendly with the addition of the latest tech. But that’s not the case when you balance the human interaction of your employees with customers and tech to improve that interaction. For example, smart tools like the latest POS system can create a seamless checkout experience for both customers and employees. Using tech can be essential to the success of your retail store.